SECURING & DEVELOPING THE FUTURE OF OUR DESTINATION
What projects could be delivered?
Generating £2m for Investment
We expect to be able to generate circa £2m pa (depending on occupancy levels) from the BCPABID levy over the next five years. Whilst the exact projects and initiatives that will go in the business plan will be decided in consultation with you as Accommodation Providers, we believe the investment should be around these 3 key areas:
International & Domestic Destination Marketing, PR & Events for Leisure & Business
- Seasonal high impact targeted marketing campaigns to drive up year-round overnight visitor numbers and spend across Bournemouth, Christchurch & Poole.
- Invest in, and secure commercial partnerships to deliver major destination scale events and festivals to attract high spend stay visitors and extend the summer season.
Destination Placemaking & Logistics
- Continue to develop our reputation as a safe, clean, green and welcoming destination.
- Invest in new research to help improve targeting, drive up visits and attract high quality investment.
- Develop and manage a high-grade online presence.
- Develop a quality data and intelligence portal measuring our performance as well as providing up to data intelligence to our businesses to assist with commercial decision making.
- Employ an Operational Head to represent the destination. Lobbying for investment and support and representing the interests of the ABID.
Destination Showcasing, Funding & Partnerships
- Working with key partners, support a Local Visitor Economic Partnership (LVEP) to drive future investment into the destination.
- Work with regional and national bodies such as Visit England to secure further investment that supports growth in (year-round) economic and environmental sustainability.
- Work with partners and funding bodies to leverage additional investment in infrastructure and visitor services to meet a growing market opportunity.
