SECURING & DEVELOPING THE FUTURE OF OUR DESTINATION
What is an Accommodation BID (ABID)?
Enhancing Overnight Tourism
The ABID is an investment for the future, to attract more overnight visitors to the area and would be collected by the major Accommodation Providers (those with a rateable value of £40K and over) in Bournemouth, Christchurch and Poole.
Shaping the Future of Accommodation in Bournemouth, Christchurch, and Poole
These Accommodation Providers will help develop and vote on a five-year Business Plan designed to grow your business, reflect your priorities, and provide longer term security.
If the vote is successful, the levy will be charged to visitors and collected to enact the Business Plan. Accommodation Providers will collect a £2 per room/unit, per night (plus VAT), from guests staying overnight. This room/unit ‘Visitor Charge’ model is like those operating in numerous cities in Europe and around the world.
Staying ahead of the game
Our visitor economy is hugely important to our destination. It is also becoming increasingly competitive and therefore the importance of making potential visitors aware of what our area has to offer and ensuring that they have the best visitor experience when they come is even more crucial. With public sector finances also under severe pressure, resulting in a funding gap, the industry has been debating the introduction of a new sustainable model to fund the delivery of destination marketing, large-scale events and other initiatives encouraging year-round leisure and business tourism across the Bournemouth, Christchurch and Poole region.
